If you’ve seen this video before, you’ll probably like seeing it again. If it’s a first, I am happy to have shared this piece of entertaining truth…

In our work with CreativeCrowds we are really working in this space. It’s impossible to start stuff like “crowdsourcing” if you are not open for dialogue!

A short quote of Bob Lefsetz over at Seth Godin’s blog caught my attention. It symbolizes an important point to make about crowdsourcing and this blog.
A rock star is not someone who takes the temperature, who gauges the marketplace before he creates his “art”.  A rock star is someone who needs to create and is […]

This one doesn’t need more words… Support it at ccpact.com.

Once in a while tv can actually be interesting! Luckily I can find the content online as well
This time I bounced on an interview with the father of Co-Creation: CK Prahalad. Promoting his new book “The New Age of Innovation, the Thinkers50 #1 shared a couple of his ideas:

Untitled from MGvandenBroek on Vimeo.
Prahalad was […]

One of the presentations at LIFT08 that hit me the most was this presentation by Younghee Jung, Senior Design Manager at Nokia. She presented Nokia Open Studio, a great project in which local communities in three parts of the world participated in a design competition. Design competitions were organised in a Favela in Rio de […]

A lot of companies are terrified of what could happen if people start talking about them on the internet. There are a lot of examples indeed of cases where bloggers or online communities can cause a lot of trouble. The flip of the coin is at least as powerful however. If you give the people […]

Have a look at this list from the Open Sauce wiki by Cherkoff and Moore. I think it captures really well what’s important when engaging people in your company.
1. YES, AND… “Be willing to acknowledge and value what I have to say”
2. MAKE AN OFFER “Don’t show me an ad and ask me to admire […]

…it is just so convinced that - in it’s enthousiasm - it starts toying around with av-software and creates a new commercial for your media player with touch screen.

Read the story of Nick Haley (18-year old student) getting kudos from TBWA (ad-agency representing Apple) for this clip.

I bumped into this great Slideshare presentation by Raimo van der Klein. His slides make clear why corporations will have to shift from a ‘growth-’ towards ‘contribution-’ orientation. Raimo is principal innovation manager at a large Telco, which makes me very curious about what we will see from this company in the near future. […]

Although an economic concept and pretty hyped up too, crowdsourcing is not (yet) a conceptual buzz amongst the dutch marketing elite. Last weekends Marketinglive! -event featured brand doctors, marketing strategists and the marketeer of the year, all of which stressed out the idea of giving the crowd a saying in the development of products and/or […]