Archive for June, 2008
Homo Feelgoodomicus:Happiness as a Business Model
0 Comments Published by Carl Lens June 26th, 2008 in brand engagementFuturelab directed me to a great presentation of Tara Hunt about happiness. The presentation captures what’s important in the relationship between companies and customers very effectively. Take some time to go from theories by Adam Smith and Abraham Maslow all the way to happiness producing companies like Moleskine, Zappos, Twitter and Wordpress.
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Names for your ‘thingamajic’: NameThis.Com
4 Comments Published by Carl Lens June 9th, 2008 in CrowdSourcing InitiativeIf you ask me: Kluster is on the right track. The latest addition to the Kluster.com family of crowdsourced businesses is called Namethis.com. For anyone in need of inspiration and market tested name ideas for products or companies: namethis is the cure.
Just like the other Kluster site knewsroom, you get paid based upon your […]
