THE Crowdsourcing trailer
Published by Carl Lens July 31st, 2008 in The how and what of CrowdSourcingIn the advent of publishing Jeff Howe’s Book “Crowdsourcing”, Crown publishers made a nice trailer about the book. Jeff gave us a copy already so before the launch date August 26 we will write a thorough summary.
Hi Carl thanks for the post. I’m particularly interested in how crowds and crowdsourcing can be utilized in both product development and marketing. It appears to be early days yet but there are plenty of examples with RedBull, Starbucks, Scion, P&G and others in youth marketing out there that I’ve blogged already.
Nice trailer, I haven’t seen this before. Jeff’s book, I read it in september durirng a one week holiday, it is a great compilation on all aspects of crowdsourcing and the wisdom of the crowds.
Hi Graham. In response to your note, crowdsourcing does seem to offer innumerable possibilities in the areas of product development and marketing. In a recent article, I describe Pepsi’s “Design Our Pepsi Can” promotion, which exemplifies this well. I am providing a link to the article and hope everyone finds the information useful.